How To Choose The Best Amazon Keywords
Let’s take a look at the step by step process through which you will be able to make Kindle categories work for you.
The phases will be illustrated through the situation of someone exploring potential categories for a gardening book they wish to release. Gardening is a broad topic – but you will soon see that it has a lot of potential to uncover some great, specific niche Kindle categories.
PHASE 1 – COMPETITOR RESEARCH
The first stage to finding the most important Kindle categories for your book is to begin browsing through your competitors’ offerings.
A lot of the time, you may not be able to find any categories outside of the obvious ones you were already aware. However, now and then, you will be able to come across a great, obscure category that never even crossed your mind – heck, you might not have known it even existed.
You want to check each competing book out, one by one, and scroll down until you come across the following data –
From this image, you can see that the book has several categories.
PHASE 2 – FIND THE MOST SPECIFIC NICHES
When it comes to Kindle categories, it is always wise to go as specific and niche as possible.
Many Kindle writers make the mistake of choosing a broad category for their book, rather than delving deeper into the dark, dense jungle of Amazon subcategories.
In the following image, you will see that underneath the broader category, there are a range of smaller, more specific categories that can be chosen.
Put yourself in the shoes of an Amazon browser. If you could find a more specific, specialized category that more closely related to what you wanted, you’d choose it wouldn’t you?
By putting your books into these highly specialized categories, you stand a much greater chance of reaching the right readers for your work.
PHASE 3 – CATEGORY COMPETITOR ANALYSIS
After following the first two steps to this method, you should have a wide range of potential categories in which to place your book.
Knowing the categories is not, on its own, enough – you need to know which categories are good options, and which are less favorable.
The guide by which you will evaluate your identified categories is easy – how competitive are they?
Sadly, Amazon does not directly tell you how many books are selling within a particular category.
PHASE 4 – COMPETITOR SALES RANK
The number of competing books within a particular category is not the only evaluation you need to carry out.
On the surface, a category with 3 books competing in it, and a category with 300 books competing in it may be an obvious decision.
But what if the 300 books weren’t selling, and the 3 books were selling like hotcakes and were written by some author with the last name ‘Rowling’?
Knowing how well a competing book is selling is important in judging how easily you will be able to compete against it.
As a general guideline, books ranking between the 100,00 and and 30,000 mark on Amazon have the optimum combination of enough sales to be worth your time, but enough chance of you beating them out and standing a chance.
PHASE 5 – SECURE YOUR TARGET CATEGORY
Now that you’ve found your target categories and analyzed their competitive situation, that’s job done, right?
Wrong, my friend. Very wrong indeed.
Much like finding the person you want to settle down with, you’ve still got to convince Amazon to say ‘yes’ to your category marriage proposal.
Sometimes, Amazon will make it easy and offer your category to you, on a plate, at your time of publishing.
Other times, it’s a little more difficult. This guide will help you out.