Tips & Tricks

Kindle categories cannot be overlooked.Spend some time around the self-publishing community and you will come across countless tales of authors crafting well-written books, agonizing over their choice of cover, and testing out titles.

Self-publishing is as much about avoiding the wrong things as it is doing the right things.I’m a strong advocate that almost any self-publishing tactic can work well if applied properly and mastered.However, doing the wrong things will always hurt you, each and every time.

A lot of self-publishers fall into the trap of seeking out super-complex marketing strategies in the hope of gaining an edge over their competition. While the more advanced aspects of book marketing are indeed powerful, and important, it’s important not to overlook the basics.

Do you ever feel like your book is a tiny fish in a vast ocean swimming with larger, meaner predators?If you are struggling to get your book noticed, don’t become despondent. It doesn’t necessarily mean your work is bad. You definitely shouldn’t give up. Instead, learn how to market your book.

It’s essential to think from a marketing perspective before you write your first word. The first stage in the marketing process is market research. The basic purpose of market research is to make sure there is demand for your idea, and that you have a chance of offering something better than the existing books on your idea.

It seems like almost everyone out there has a philosophy on the right and wrong way to make the most of Amazon – in fact many people are looking to sell you a product such as a course or an ebook on that very topic.